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AMIT CHOTIAAmit Chotia, Experience design leader
Experience designleader
Every journey has someone on the other side of it.
Open to design leadership roles
Gurgaon
11 years of shipping
Move the light
AMITCHOTIAAmit Chotia, Experience design leader
Experience designleader
Every journey has someone on the other side of it.
Open to design leadership roles
Gurgaon
11 years of shipping
AMIT CHOTIAAmit Chotia, Experience design leader
Experience designleader
Every journey has someone on the other side of it.
Open to design leadership roles
Gurgaon
11 years of shipping
Move the light
FRAME 01 — Introduction…
I'm Amit. I trained in physics, then swapped atoms for people — same rigour, messier variables. Eleven years on, I still observe before I conclude, and don't call a design right until everyone gets through.
- 0111+ years in design
- 02Automotive · healthcare · government
- 03Gurgaon, working globally
FRAME 01 — Introduction…
I'm Amit. I trained in physics, then swapped atoms for people — same rigour, messier variables. Eleven years on, I still observe before I conclude, and don't call a design right until everyone gets through.
- 0111+ years in design
- 02Automotive · healthcare · government
- 03Gurgaon, working globally
FRAME 01 — Introduction…
I'm Amit. I trained in physics, then swapped atoms for people — same rigour, messier variables. Eleven years on, I still observe before I conclude, and don't call a design right until everyone gets through.
- 0111+ years in design
- 02Automotive · healthcare · government
- 03Gurgaon, working globally
FRAME 02 — Selected work…
Journeys, and the people on the other side.
Contact sheet · 11 years06 exp.
Click a frame to enlarge it
01/ 06
One configurator, many markets
Global automotive OEM · Commerce · Configurator · 2023—now — 01 of 06
FRAME 02 — Selected work…
Journeys, and the people on the other side.
01/ 06
One configurator, many markets
Global automotive OEM · Commerce · Configurator · 2023—now — 01 of 06
FRAME 02 — Selected work…
Journeys, and the people on the other side.
01/ 06
One configurator, many markets
Global automotive OEM · Commerce · Configurator · 2023—now — 01 of 06
FRAME 03 — What I lead…
What I bring to a team.
Gel 01 · #FF5A3CGel 02 · #FFC94AGel 03 · #3DDC97Gel 04 · #6C8CFF01 / 04 · Design leadership
Plate 03 · Gurgaon
- 015 practices
Design leadership
From building alongside, to guiding the team to their best outcomes.
- Mentoring in craft and judgement
- Growth plans
- Design critique
- Hiring
- Matching people to the craft that fits them
- 025 practices
Accessibility & systems
Experiences that won't break, even if there isn't a screen.
- WCAG 2.1 AA
- Dual COE sign-off
- Design systems
- Governance
- Team training
- 035 practices
Research & experience strategy
Finding user questions, rather than running behind solutions.
- Service blueprints
- Journey maps
- Usability testing
- Card sorting
- MoSCoW prioritisation
- 045 practices
GenAI & new business
What we know, what we can know, and what we should know.
- Pitch strategy
- AI co-pilots
- Conversational design
- Click-through prototypes
- 10+ client presentations
FRAME 03 — What I lead…
What I bring to a team.
Gel 01 · #FF5A3CGel 02 · #FFC94AGel 03 · #3DDC97Gel 04 · #6C8CFF01 / 04 · Design leadership
Plate 03 · Gurgaon
- 015 practices
Design leadership
From building alongside, to guiding the team to their best outcomes.
- Mentoring in craft and judgement
- Growth plans
- Design critique
- Hiring
- Matching people to the craft that fits them
- 025 practices
Accessibility & systems
Experiences that won't break, even if there isn't a screen.
- WCAG 2.1 AA
- Dual COE sign-off
- Design systems
- Governance
- Team training
- 035 practices
Research & experience strategy
Finding user questions, rather than running behind solutions.
- Service blueprints
- Journey maps
- Usability testing
- Card sorting
- MoSCoW prioritisation
- 045 practices
GenAI & new business
What we know, what we can know, and what we should know.
- Pitch strategy
- AI co-pilots
- Conversational design
- Click-through prototypes
- 10+ client presentations
FRAME 03 — What I lead…
What I bring to a team.
Gel 01 · #FF5A3CGel 02 · #FFC94AGel 03 · #3DDC97Gel 04 · #6C8CFF01 / 04 · Design leadership
Plate 03 · Gurgaon
- 015 practices
Design leadership
From building alongside, to guiding the team to their best outcomes.
- Mentoring in craft and judgement
- Growth plans
- Design critique
- Hiring
- Matching people to the craft that fits them
- 025 practices
Accessibility & systems
Experiences that won't break, even if there isn't a screen.
- WCAG 2.1 AA
- Dual COE sign-off
- Design systems
- Governance
- Team training
- 035 practices
Research & experience strategy
Finding user questions, rather than running behind solutions.
- Service blueprints
- Journey maps
- Usability testing
- Card sorting
- MoSCoW prioritisation
- 045 practices
GenAI & new business
What we know, what we can know, and what we should know.
- Pitch strategy
- AI co-pilots
- Conversational design
- Click-through prototypes
- 10+ client presentations
FRAME 04 — My team standards…
Four standards we hold together.
Call sheet
Team standards
No. 011
- Lead
- Amit Chotia
- Location
- Gurgaon + global teams
- Promise
- Optimise journeys, not touchpoints
- 01
Radical simplicity
StripawaytheunnecessaryPeople should feel assured in their decisions, and find it easy to overcome challenges with our supportive features.
- 02
Optimise journeys, not touchpoints
ConnecteverygoaltothejourneyInclude every system, procedure and touchpoint along the way — not just the screen in front of us.
- 03
Customer obsession
BeyondsatisfactionNot just meeting needs, but sparking joy — adding value from awareness to the moment of decision.
- 04
Data-driven design
Evidence,notvolumeUnderstand preferences and behaviours, and let people personalise the journey with informed frictions.
From building alongside, to guiding the team to their best outcomes.
A. Chotia
FRAME 04 — My team standards…
Four standards we hold together.
Call sheet
Team standards
No. 011
- Lead
- Amit Chotia
- Location
- Gurgaon + global teams
- Promise
- Optimise journeys, not touchpoints
- 01
Radical simplicity
StripawaytheunnecessaryPeople should feel assured in their decisions, and find it easy to overcome challenges with our supportive features.
- 02
Optimise journeys, not touchpoints
ConnecteverygoaltothejourneyInclude every system, procedure and touchpoint along the way — not just the screen in front of us.
- 03
Customer obsession
BeyondsatisfactionNot just meeting needs, but sparking joy — adding value from awareness to the moment of decision.
- 04
Data-driven design
Evidence,notvolumeUnderstand preferences and behaviours, and let people personalise the journey with informed frictions.
From building alongside, to guiding the team to their best outcomes.
A. Chotia
FRAME 04 — My team standards…
Four standards we hold together.
Call sheet
Team standards
No. 011
- Lead
- Amit Chotia
- Location
- Gurgaon + global teams
- Promise
- Optimise journeys, not touchpoints
- 01
Radical simplicity
StripawaytheunnecessaryPeople should feel assured in their decisions, and find it easy to overcome challenges with our supportive features.
- 02
Optimise journeys, not touchpoints
ConnecteverygoaltothejourneyInclude every system, procedure and touchpoint along the way — not just the screen in front of us.
- 03
Customer obsession
BeyondsatisfactionNot just meeting needs, but sparking joy — adding value from awareness to the moment of decision.
- 04
Data-driven design
Evidence,notvolumeUnderstand preferences and behaviours, and let people personalise the journey with informed frictions.
From building alongside, to guiding the team to their best outcomes.
A. Chotia
FRAME 05 — Toolkit
Craft and leadership, same hands.
The craft is how the work gets made. The leadership is how the team, and the client, get to a decision worth making.
Craft06
- Design strategyCraft · 01
- User researchCraft · 02
- Journey mappingCraft · 03
- PrototypingCraft · 04
- AccessibilityCraft · 05
- Figma · FramerCraft · 06
Lead06
- Team growthLead · 07
- Design critiqueLead · 08
- HiringLead · 09
- PitchingLead · 10
- StakeholdersLead · 11
- GenAI adoptionLead · 12
FRAME 05 — Toolkit
Craft and leadership, same hands.
The craft is how the work gets made. The leadership is how the team, and the client, get to a decision worth making.
Craft06
- Design strategyCraft · 01
- User researchCraft · 02
- Journey mappingCraft · 03
- PrototypingCraft · 04
- AccessibilityCraft · 05
- Figma · FramerCraft · 06
Lead06
- Team growthLead · 07
- Design critiqueLead · 08
- HiringLead · 09
- PitchingLead · 10
- StakeholdersLead · 11
- GenAI adoptionLead · 12
FRAME 05 — Toolkit
Craft and leadership, same hands.
The craft is how the work gets made. The leadership is how the team, and the client, get to a decision worth making.
Craft06
- Design strategyCraft · 01
- User researchCraft · 02
- Journey mappingCraft · 03
- PrototypingCraft · 04
- AccessibilityCraft · 05
- Figma · FramerCraft · 06
Lead06
- Team growthLead · 07
- Design critiqueLead · 08
- HiringLead · 09
- PitchingLead · 10
- StakeholdersLead · 11
- GenAI adoptionLead · 12
FRAME 06 — Résumé
The credits.
A Amit Chotia production
11+ years in design
Work
- Lead UX / Experience Lead2023 — nowPublicis SapientLeadership and strategy. Growing the team from movers to enablers across automotive, healthcare and GenAI work, and setting the standard: optimise journeys, not touchpoints.
- Senior Experience Designer2020 — 2023Publicis SapientLearning to work without a map. Moved from delivering, to mentoring, to leading smaller teams at project level — across a marketing OS, enterprise quoting and healthcare.
- Senior Product Designer2019 — 2020DelhiveryLast-mile, warehouse and gateway systems for people doing physical work against a clock.
- Senior UX Designer2019LimeTrayA design system across the product suite, and a rework of the CRM's most complex tasks.
- Senior UX Designer & Researcher2016 — 2019Trans Neuron TechnologiesFrom finding to owning. Built a practice of UX in a fairly new industry, and helped visualise the first and biggest digitalisation of the Skill India mission.
- Team Leader, Usability & Research2015 — 2016J.P. MorganA physics graduate on a banking floor, learning that the gap between how a system is built and how it's used is where the problems live.
Education
- M.Sc. (Hons) Physics2011 — 2015BITS PilaniWhere I learned to distrust a conclusion I couldn't show the working for.
Design education
- Interaction DesignCertificateUniversity of California San DiegoNeedfinding, prototyping and evaluation as a discipline.
- Performance, Persuasion & Strategy (PET)CertificateHuman Factors InternationalPersuasion, emotion and trust as design levers.
- Practical Uses of AICertificateNielsen Norman GroupAI across research, ideation, prototyping and specification — with the judgement calls kept human.
- Methods & Statistics in Social SciencesCertificateUniversity of AmsterdamResearch methods and statistics for studying people, not particles.
- Member, Interaction Design Foundation · User Experience Specialist (Lynda)Since 2016IxDF · LyndaPlus 50+ further specialisations across UX research, interaction design and AI.
Awards
- Winner, Collab-o-Ready design competition2023Publicis SapientJudged by US and UK office panels. Runner-up in 2021.
- Inclusive Collaboration Award, and three client core-values awards in 18 monthsTelecom engagementPublicis SapientRecognised by the client and the agency on a Fortune-20 telecom quoting platform.
- Excellence & Innovation Award · CIB CAO Excellence Award · Best Performer2015 — 2016J.P. Morgan Chase & Co.Best Performer in Q1 2016 and the CIB CAO Excellence Award in Q3 2016, for usability and research on international payments.
Designed & led by
Amit Chotia
Made in Gurgaon
FRAME 06 — Résumé
The credits.
A Amit Chotia production
11+ years in design
Work
- Lead UX / Experience Lead2023 — nowPublicis SapientLeadership and strategy. Growing the team from movers to enablers across automotive, healthcare and GenAI work, and setting the standard: optimise journeys, not touchpoints.
- Senior Experience Designer2020 — 2023Publicis SapientLearning to work without a map. Moved from delivering, to mentoring, to leading smaller teams at project level — across a marketing OS, enterprise quoting and healthcare.
- Senior Product Designer2019 — 2020DelhiveryLast-mile, warehouse and gateway systems for people doing physical work against a clock.
- Senior UX Designer2019LimeTrayA design system across the product suite, and a rework of the CRM's most complex tasks.
- Senior UX Designer & Researcher2016 — 2019Trans Neuron TechnologiesFrom finding to owning. Built a practice of UX in a fairly new industry, and helped visualise the first and biggest digitalisation of the Skill India mission.
- Team Leader, Usability & Research2015 — 2016J.P. MorganA physics graduate on a banking floor, learning that the gap between how a system is built and how it's used is where the problems live.
Education
- M.Sc. (Hons) Physics2011 — 2015BITS PilaniWhere I learned to distrust a conclusion I couldn't show the working for.
Design education
- Interaction DesignCertificateUniversity of California San DiegoNeedfinding, prototyping and evaluation as a discipline.
- Performance, Persuasion & Strategy (PET)CertificateHuman Factors InternationalPersuasion, emotion and trust as design levers.
- Practical Uses of AICertificateNielsen Norman GroupAI across research, ideation, prototyping and specification — with the judgement calls kept human.
- Methods & Statistics in Social SciencesCertificateUniversity of AmsterdamResearch methods and statistics for studying people, not particles.
- Member, Interaction Design Foundation · User Experience Specialist (Lynda)Since 2016IxDF · LyndaPlus 50+ further specialisations across UX research, interaction design and AI.
Awards
- Winner, Collab-o-Ready design competition2023Publicis SapientJudged by US and UK office panels. Runner-up in 2021.
- Inclusive Collaboration Award, and three client core-values awards in 18 monthsTelecom engagementPublicis SapientRecognised by the client and the agency on a Fortune-20 telecom quoting platform.
- Excellence & Innovation Award · CIB CAO Excellence Award · Best Performer2015 — 2016J.P. Morgan Chase & Co.Best Performer in Q1 2016 and the CIB CAO Excellence Award in Q3 2016, for usability and research on international payments.
Designed & led by
Amit Chotia
Made in Gurgaon
FRAME 06 — Résumé
The credits.
A Amit Chotia production
11+ years in design
Work
- Lead UX / Experience Lead2023 — nowPublicis SapientLeadership and strategy. Growing the team from movers to enablers across automotive, healthcare and GenAI work, and setting the standard: optimise journeys, not touchpoints.
- Senior Experience Designer2020 — 2023Publicis SapientLearning to work without a map. Moved from delivering, to mentoring, to leading smaller teams at project level — across a marketing OS, enterprise quoting and healthcare.
- Senior Product Designer2019 — 2020DelhiveryLast-mile, warehouse and gateway systems for people doing physical work against a clock.
- Senior UX Designer2019LimeTrayA design system across the product suite, and a rework of the CRM's most complex tasks.
- Senior UX Designer & Researcher2016 — 2019Trans Neuron TechnologiesFrom finding to owning. Built a practice of UX in a fairly new industry, and helped visualise the first and biggest digitalisation of the Skill India mission.
- Team Leader, Usability & Research2015 — 2016J.P. MorganA physics graduate on a banking floor, learning that the gap between how a system is built and how it's used is where the problems live.
Education
- M.Sc. (Hons) Physics2011 — 2015BITS PilaniWhere I learned to distrust a conclusion I couldn't show the working for.
Design education
- Interaction DesignCertificateUniversity of California San DiegoNeedfinding, prototyping and evaluation as a discipline.
- Performance, Persuasion & Strategy (PET)CertificateHuman Factors InternationalPersuasion, emotion and trust as design levers.
- Practical Uses of AICertificateNielsen Norman GroupAI across research, ideation, prototyping and specification — with the judgement calls kept human.
- Methods & Statistics in Social SciencesCertificateUniversity of AmsterdamResearch methods and statistics for studying people, not particles.
- Member, Interaction Design Foundation · User Experience Specialist (Lynda)Since 2016IxDF · LyndaPlus 50+ further specialisations across UX research, interaction design and AI.
Awards
- Winner, Collab-o-Ready design competition2023Publicis SapientJudged by US and UK office panels. Runner-up in 2021.
- Inclusive Collaboration Award, and three client core-values awards in 18 monthsTelecom engagementPublicis SapientRecognised by the client and the agency on a Fortune-20 telecom quoting platform.
- Excellence & Innovation Award · CIB CAO Excellence Award · Best Performer2015 — 2016J.P. Morgan Chase & Co.Best Performer in Q1 2016 and the CIB CAO Excellence Award in Q3 2016, for usability and research on international payments.
Designed & led by
Amit Chotia
Made in Gurgaon
FRAME 07 — Kind words…
What people say.
Traced back from 55+ feedbacks. A few, kept.
Feedback filed07 / 07
No. 01Publicis Sapient · On: Colleague
“Amit to me is a weapon of last resort. The tenacity he shows in his work is impressive. I can always count on him when the team is stuck or confused. His analytical thinking makes him quick at decoding anything complex.
No. 02Global automotive OEM · On: Accessible on every brand, every release
“We had some challenges over the years, with previously too much change and lack of continuity in UX/UI – this has stabilised and I have much more confidence now in our current Design team… an amazing attention to detail but also a consideration for the bigger picture, leading to high quality outcomes.
No. 03Publicis Sapient · On: A marketing OS, from a blank page
“The UX ideas and wireframes presented triggered multiple thought processes, sometimes even changing the direction of the client's thinking. Despite a convulsive route, he and his team presented a compelling solution that ended with approval from the group CEO for the MVP.
No. 04Global automotive OEM · On: One configurator, many markets
“I appreciate our collaboration and how you leverage your product insights and research to influence design proposals. Your strong commitment to delivery dates is particularly noteworthy… I'm also impressed by your proactiveness and thinking outside the box.
No. 05Publicis Sapient · On: Quoting at Fortune-20 scale
“He takes complete ownership and doesn't do things halfway. The leads on any project are comfortable with putting Amit in front of the client, because he does his research, takes his time in coming up with his viewpoints and hence can defend his designs.
No. 06Publicis Sapient · On: Colleague
“Amit always finds ways to stay on the edge and challenge himself to grow in the role… His ability to work across teams and departments is a strength not everyone has.
No. 07Publicis Sapient · On: Marketing OS
“Apart from design, Amit has a strong understanding of requirements, and the proposed solution is well thought through before he proposes it. He has always asked the right questions to get a deeper understanding.
FRAME 07 — Kind words…
What people say.
Traced back from 55+ feedbacks. A few, kept.
Feedback filed07 / 07
No. 01Publicis Sapient · On: Colleague
“Amit to me is a weapon of last resort. The tenacity he shows in his work is impressive. I can always count on him when the team is stuck or confused. His analytical thinking makes him quick at decoding anything complex.
No. 02Global automotive OEM · On: Accessible on every brand, every release
“We had some challenges over the years, with previously too much change and lack of continuity in UX/UI – this has stabilised and I have much more confidence now in our current Design team… an amazing attention to detail but also a consideration for the bigger picture, leading to high quality outcomes.
No. 03Publicis Sapient · On: A marketing OS, from a blank page
“The UX ideas and wireframes presented triggered multiple thought processes, sometimes even changing the direction of the client's thinking. Despite a convulsive route, he and his team presented a compelling solution that ended with approval from the group CEO for the MVP.
No. 04Global automotive OEM · On: One configurator, many markets
“I appreciate our collaboration and how you leverage your product insights and research to influence design proposals. Your strong commitment to delivery dates is particularly noteworthy… I'm also impressed by your proactiveness and thinking outside the box.
No. 05Publicis Sapient · On: Quoting at Fortune-20 scale
“He takes complete ownership and doesn't do things halfway. The leads on any project are comfortable with putting Amit in front of the client, because he does his research, takes his time in coming up with his viewpoints and hence can defend his designs.
No. 06Publicis Sapient · On: Colleague
“Amit always finds ways to stay on the edge and challenge himself to grow in the role… His ability to work across teams and departments is a strength not everyone has.
No. 07Publicis Sapient · On: Marketing OS
“Apart from design, Amit has a strong understanding of requirements, and the proposed solution is well thought through before he proposes it. He has always asked the right questions to get a deeper understanding.
FRAME 07 — Kind words…
What people say.
Traced back from 55+ feedbacks. A few, kept.
Feedback filed07 / 07
No. 01Publicis Sapient · On: Colleague
“Amit to me is a weapon of last resort. The tenacity he shows in his work is impressive. I can always count on him when the team is stuck or confused. His analytical thinking makes him quick at decoding anything complex.
No. 02Global automotive OEM · On: Accessible on every brand, every release
“We had some challenges over the years, with previously too much change and lack of continuity in UX/UI – this has stabilised and I have much more confidence now in our current Design team… an amazing attention to detail but also a consideration for the bigger picture, leading to high quality outcomes.
No. 03Publicis Sapient · On: A marketing OS, from a blank page
“The UX ideas and wireframes presented triggered multiple thought processes, sometimes even changing the direction of the client's thinking. Despite a convulsive route, he and his team presented a compelling solution that ended with approval from the group CEO for the MVP.
No. 04Global automotive OEM · On: One configurator, many markets
“I appreciate our collaboration and how you leverage your product insights and research to influence design proposals. Your strong commitment to delivery dates is particularly noteworthy… I'm also impressed by your proactiveness and thinking outside the box.
No. 05Publicis Sapient · On: Quoting at Fortune-20 scale
“He takes complete ownership and doesn't do things halfway. The leads on any project are comfortable with putting Amit in front of the client, because he does his research, takes his time in coming up with his viewpoints and hence can defend his designs.
No. 06Publicis Sapient · On: Colleague
“Amit always finds ways to stay on the edge and challenge himself to grow in the role… His ability to work across teams and departments is a strength not everyone has.
No. 07Publicis Sapient · On: Marketing OS
“Apart from design, Amit has a strong understanding of requirements, and the proposed solution is well thought through before he proposes it. He has always asked the right questions to get a deeper understanding.
FRAME 08 — Writing…
Notes, mostly on Medium.
Notebook · MediumWritten between projects
All writingAll writing- Feb 2022An integrated healthcare experienceEmployer-sponsored healthcare, from claims to habits: what competitors missed, and an app that motivates a healthy life.Healthcare6 min read
- Sep 2020Micromobility — shared, and electricShared electric vehicles as a whole system: the rider, the fleet and the street.Mobility5 min read
- Aug 2020Repetition, pattern and rhythm — a Tesla UX case studyWhat a car company's interface teaches about consistency as a strategy, not a style.Design strategy4 min read
- Jul 2020Engaging users in building their own communityA heuristic evaluation of the POPxo app, and a proposal for a community built by its users.Community6 min read
- Jul 2020Service design: usability or desirability?Why a highly usable service isn't automatically a desirable one — with a real case from last-mile operations.Service design4 min read
- Jun 2019Running a waiter-less, cashier-less restaurantTake the staff out of the front of house, and see what the operation behind the screen has to carry.Service design5 min read
- May 2019Finding a car parking spaceTask analysis, personas and early screens for finding, booking and paying for parking in Indian cities.Mobility5 min read
- Jan 2018UX strategy: if you fail to plan, you're planning to failWhy design needs a plan, and how to estimate it by phase.Strategy3 min read
FRAME 08 — Writing…
Notes, mostly on Medium.
Notebook · MediumWritten between projects
All writingAll writing- Feb 2022An integrated healthcare experienceEmployer-sponsored healthcare, from claims to habits: what competitors missed, and an app that motivates a healthy life.Healthcare6 min read
- Sep 2020Micromobility — shared, and electricShared electric vehicles as a whole system: the rider, the fleet and the street.Mobility5 min read
- Aug 2020Repetition, pattern and rhythm — a Tesla UX case studyWhat a car company's interface teaches about consistency as a strategy, not a style.Design strategy4 min read
- Jul 2020Engaging users in building their own communityA heuristic evaluation of the POPxo app, and a proposal for a community built by its users.Community6 min read
- Jul 2020Service design: usability or desirability?Why a highly usable service isn't automatically a desirable one — with a real case from last-mile operations.Service design4 min read
- Jun 2019Running a waiter-less, cashier-less restaurantTake the staff out of the front of house, and see what the operation behind the screen has to carry.Service design5 min read
- May 2019Finding a car parking spaceTask analysis, personas and early screens for finding, booking and paying for parking in Indian cities.Mobility5 min read
- Jan 2018UX strategy: if you fail to plan, you're planning to failWhy design needs a plan, and how to estimate it by phase.Strategy3 min read
FRAME 08 — Writing…
Notes, mostly on Medium.
Notebook · MediumWritten between projects
All writingAll writing- Feb 2022An integrated healthcare experienceEmployer-sponsored healthcare, from claims to habits: what competitors missed, and an app that motivates a healthy life.Healthcare6 min read
- Sep 2020Micromobility — shared, and electricShared electric vehicles as a whole system: the rider, the fleet and the street.Mobility5 min read
- Aug 2020Repetition, pattern and rhythm — a Tesla UX case studyWhat a car company's interface teaches about consistency as a strategy, not a style.Design strategy4 min read
- Jul 2020Engaging users in building their own communityA heuristic evaluation of the POPxo app, and a proposal for a community built by its users.Community6 min read
- Jul 2020Service design: usability or desirability?Why a highly usable service isn't automatically a desirable one — with a real case from last-mile operations.Service design4 min read
- Jun 2019Running a waiter-less, cashier-less restaurantTake the staff out of the front of house, and see what the operation behind the screen has to carry.Service design5 min read
- May 2019Finding a car parking spaceTask analysis, personas and early screens for finding, booking and paying for parking in Indian cities.Mobility5 min read
- Jan 2018UX strategy: if you fail to plan, you're planning to failWhy design needs a plan, and how to estimate it by phase.Strategy3 min read
FRAME 09 — Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
FRAME 09 — Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
FRAME 09 — Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
That's a wrap.
Thanks for reading to the end. Say hello — I read every message and reply within a day.
Write to meamitchotia9@gmail.com