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FRAME 03 — Leadership…
What I bring to a team, and the growth strategy map that keeps one connected team customer-obsessed — bringing the outside-in outlook as we scale design.
Gel 01 · #FF5A3CGel 02 · #FFC94AGel 03 · #3DDC97
FRAME 03 — Leadership…
What I bring to a team, and the growth strategy map that keeps one connected team customer-obsessed — bringing the outside-in outlook as we scale design.
Gel 01 · #FF5A3CGel 02 · #FFC94AGel 03 · #3DDC97
FRAME 03 — Leadership…
What I bring to a team, and the growth strategy map that keeps one connected team customer-obsessed — bringing the outside-in outlook as we scale design.
Gel 01 · #FF5A3CGel 02 · #FFC94AGel 03 · #3DDC97
FRAME 01 — Focus areas
Four areas I own. Each one is measured by what the team and the client can do afterwards, not by what I did myself.
4 areas · 1 team
Gel 01 · #FF5A3C01 / 045 focus areas
From building alongside, to guiding the team to their best outcomes.
I'd rather be measured by the people who grew than the screens that shipped. Growth plans, honest critique, and the patience to let someone own a decision — that's how designers move from movers to enablers. In the last two years, three stepped up a level; one now leads people of his own.
Gel 02 · #FFC94A02 / 045 focus areas
Experiences that won't break, even if there isn't a screen.
Brands put inclusivity into their slogans, but not always into their websites. I'd rather design it in from the first wireframe than audit it in at the end — so the person using a screen reader gets through the same journey as everyone else.
Gel 03 · #3DDC9703 / 045 focus areas
Finding user questions, rather than running behind solutions.
Sentiment analysis, market audits and journey maps across digital, assisted and physical channels. Optimise journeys, not touchpoints — because the last best experience anyone has anywhere becomes the minimum they expect everywhere.
Gel 04 · #6C8CFF04 / 045 focus areas
What we know, what we can know, and what we should know.
From executive storytelling to bringing in new engagements. AI co-pilots, conversational search and generative platforms — designed so the person always knows when a human is a step away.
Where I add value
Three ways I show up
FRAME 01 — Focus areas
Four areas I own. Each one is measured by what the team and the client can do afterwards, not by what I did myself.
4 areas · 1 team
Gel 01 · #FF5A3C01 / 045 focus areas
From building alongside, to guiding the team to their best outcomes.
I'd rather be measured by the people who grew than the screens that shipped. Growth plans, honest critique, and the patience to let someone own a decision — that's how designers move from movers to enablers. In the last two years, three stepped up a level; one now leads people of his own.
Gel 02 · #FFC94A02 / 045 focus areas
Experiences that won't break, even if there isn't a screen.
Brands put inclusivity into their slogans, but not always into their websites. I'd rather design it in from the first wireframe than audit it in at the end — so the person using a screen reader gets through the same journey as everyone else.
Gel 03 · #3DDC9703 / 045 focus areas
Finding user questions, rather than running behind solutions.
Sentiment analysis, market audits and journey maps across digital, assisted and physical channels. Optimise journeys, not touchpoints — because the last best experience anyone has anywhere becomes the minimum they expect everywhere.
Gel 04 · #6C8CFF04 / 045 focus areas
What we know, what we can know, and what we should know.
From executive storytelling to bringing in new engagements. AI co-pilots, conversational search and generative platforms — designed so the person always knows when a human is a step away.
Where I add value
Three ways I show up
FRAME 01 — Focus areas
Four areas I own. Each one is measured by what the team and the client can do afterwards, not by what I did myself.
4 areas · 1 team
Gel 01 · #FF5A3C01 / 045 focus areas
From building alongside, to guiding the team to their best outcomes.
I'd rather be measured by the people who grew than the screens that shipped. Growth plans, honest critique, and the patience to let someone own a decision — that's how designers move from movers to enablers. In the last two years, three stepped up a level; one now leads people of his own.
Gel 02 · #FFC94A02 / 045 focus areas
Experiences that won't break, even if there isn't a screen.
Brands put inclusivity into their slogans, but not always into their websites. I'd rather design it in from the first wireframe than audit it in at the end — so the person using a screen reader gets through the same journey as everyone else.
Gel 03 · #3DDC9703 / 045 focus areas
Finding user questions, rather than running behind solutions.
Sentiment analysis, market audits and journey maps across digital, assisted and physical channels. Optimise journeys, not touchpoints — because the last best experience anyone has anywhere becomes the minimum they expect everywhere.
Gel 04 · #6C8CFF04 / 045 focus areas
What we know, what we can know, and what we should know.
From executive storytelling to bringing in new engagements. AI co-pilots, conversational search and generative platforms — designed so the person always knows when a human is a step away.
Where I add value
Three ways I show up
FRAME 02 — My team's growth strategy map…
Strategy map
Experience design + customer research
No. 011
Customer research, journey maps and an outside-in view before anyone opens Figma.
Decide where design creates both customer and business value, and what not to build.
Service design, interaction design, and a design system that evolves with AI.
Design principles and frameworks so the work gets faster as the team grows.
One connected team, clear governance, customer-obsessed.
A. Chotia
FRAME 02 — My team's growth strategy map…
Strategy map
Experience design + customer research
No. 011
Customer research, journey maps and an outside-in view before anyone opens Figma.
Decide where design creates both customer and business value, and what not to build.
Service design, interaction design, and a design system that evolves with AI.
Design principles and frameworks so the work gets faster as the team grows.
One connected team, clear governance, customer-obsessed.
A. Chotia
FRAME 02 — My team's growth strategy map…
Strategy map
Experience design + customer research
No. 011
Customer research, journey maps and an outside-in view before anyone opens Figma.
Decide where design creates both customer and business value, and what not to build.
Service design, interaction design, and a design system that evolves with AI.
Design principles and frameworks so the work gets faster as the team grows.
One connected team, clear governance, customer-obsessed.
A. Chotia
Contact…
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Thanks for reading to the end. Say hello — I read every message and reply within a day.
Write to meamitchotia9@gmail.com