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Focus area 03
Research & experience strategy
Finding user questions, rather than running behind solutions.
Sentiment analysis, market audits and journey maps across digital, assisted and physical channels. Optimise journeys, not touchpoints — because the last best experience anyone has anywhere becomes the minimum they expect everywhere.
Step 05 / 05 · MoSCoW prioritisation
Gel 03 · #3DDC97
What it covers
What this looks like.
The concrete parts of this area, as they show up in my week.
- 01
Service blueprints
Included
- 02
Journey maps
Included
- 03
Usability testing
Included
- 04
Card sorting
Included
- 05
MoSCoW prioritisation
Included
Cases with this
Work where this was at the centre.
- MV 40004A▸ 05
Open case ↗Apprenticeships for 1.3 millionGovernment of India · 2018 · 2025 - MV 40006A▸ 07
Open case ↗Quoting at Fortune-20 scaleUS telecom · 2021–22 - MV 40007A▸ 08
Open case ↗Sustainability as a way of doing businessGlobal jewellery brand · Pitch
Other focus areas
Before you ask
Questions
Q.01
How do you grow the people around you?
Through one-to-ones, growth plans and honest critique — and by letting people own decisions before they feel fully ready. Designers have moved from junior roles into client-facing ownership, and one now manages a team of her own.
Q.02
How do you work with product and engineering?
As one team. Discovery, prioritisation and reviews happen together, and every design comes with its reasoning so it can be challenged on the facts.
Q.03
Can I see more of the work?
Yes. Each case study on this site covers the problem, what I did and what changed. For the screens and the decisions behind them, email me and I'll walk you through it.
Focus area 03
Research & experience strategy
Finding user questions, rather than running behind solutions.
Sentiment analysis, market audits and journey maps across digital, assisted and physical channels. Optimise journeys, not touchpoints — because the last best experience anyone has anywhere becomes the minimum they expect everywhere.
Step 05 / 05 · MoSCoW prioritisation
Gel 03 · #3DDC97
What it covers
What this looks like.
The concrete parts of this area, as they show up in my week.
- 01
Service blueprints
Included
- 02
Journey maps
Included
- 03
Usability testing
Included
- 04
Card sorting
Included
- 05
MoSCoW prioritisation
Included
Cases with this
Work where this was at the centre.
- MV 40004A▸ 05
Open case ↗Apprenticeships for 1.3 millionGovernment of India · 2018 · 2025 - MV 40006A▸ 07
Open case ↗Quoting at Fortune-20 scaleUS telecom · 2021–22 - MV 40007A▸ 08
Open case ↗Sustainability as a way of doing businessGlobal jewellery brand · Pitch
Other focus areas
Before you ask
Questions
Q.01
How do you grow the people around you?
Through one-to-ones, growth plans and honest critique — and by letting people own decisions before they feel fully ready. Designers have moved from junior roles into client-facing ownership, and one now manages a team of her own.
Q.02
How do you work with product and engineering?
As one team. Discovery, prioritisation and reviews happen together, and every design comes with its reasoning so it can be challenged on the facts.
Q.03
Can I see more of the work?
Yes. Each case study on this site covers the problem, what I did and what changed. For the screens and the decisions behind them, email me and I'll walk you through it.
Focus area 03
Research & experience strategy
Finding user questions, rather than running behind solutions.
Sentiment analysis, market audits and journey maps across digital, assisted and physical channels. Optimise journeys, not touchpoints — because the last best experience anyone has anywhere becomes the minimum they expect everywhere.
Step 05 / 05 · MoSCoW prioritisation
Gel 03 · #3DDC97
What it covers
What this looks like.
The concrete parts of this area, as they show up in my week.
- 01
Service blueprints
Included
- 02
Journey maps
Included
- 03
Usability testing
Included
- 04
Card sorting
Included
- 05
MoSCoW prioritisation
Included
Cases with this
Work where this was at the centre.
- MV 40004A▸ 05Open case ↗Apprenticeships for 1.3 millionGovernment of India · 2018 · 2025
- MV 40006A▸ 07Open case ↗Quoting at Fortune-20 scaleUS telecom · 2021–22
- MV 40007A▸ 08Open case ↗Sustainability as a way of doing businessGlobal jewellery brand · Pitch
Other focus areas
Before you ask
Questions
Q.01
How do you grow the people around you?
Through one-to-ones, growth plans and honest critique — and by letting people own decisions before they feel fully ready. Designers have moved from junior roles into client-facing ownership, and one now manages a team of her own.
Q.02
How do you work with product and engineering?
As one team. Discovery, prioritisation and reviews happen together, and every design comes with its reasoning so it can be challenged on the facts.
Q.03
Can I see more of the work?
Yes. Each case study on this site covers the problem, what I did and what changed. For the screens and the decisions behind them, email me and I'll walk you through it.
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
That's a wrap.
Thanks for reading to the end. Say hello — I read every message and reply within a day.
Write to meamitchotia9@gmail.com