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Focus area 04
GenAI & new business
What we know, what we can know, and what we should know.
From executive storytelling to bringing in new engagements. AI co-pilots, conversational search and generative platforms — designed so the person always knows when a human is a step away.
Step 05 / 05 · 10+ client presentations
Gel 04 · #6C8CFF
What it covers
What this looks like.
The concrete parts of this area, as they show up in my week.
- 01
Pitch strategy
Included
- 02
AI co-pilots
Included
- 03
Conversational design
Included
- 04
Click-through prototypes
Included
- 05
10+ client presentations
Included
Cases with this
Work where this was at the centre.
- MV 40005A▸ 06
Open case ↗Writing for a head of governmentEuropean government office · 2026 - MV 40010A▸ 11
Open case ↗Search that answers like a personGlobal automotive OEM · 2023–25 - MV 40013A▸ 14Get in touch ↗Your teamNext case · not yet written
Other focus areas
Before you ask
Questions
Q.01
How do you grow the people around you?
Through one-to-ones, growth plans and honest critique — and by letting people own decisions before they feel fully ready. Designers have moved from junior roles into client-facing ownership, and one now manages a team of her own.
Q.02
How do you work with product and engineering?
As one team. Discovery, prioritisation and reviews happen together, and every design comes with its reasoning so it can be challenged on the facts.
Q.03
Can I see more of the work?
Yes. Each case study on this site covers the problem, what I did and what changed. For the screens and the decisions behind them, email me and I'll walk you through it.
Focus area 04
GenAI & new business
What we know, what we can know, and what we should know.
From executive storytelling to bringing in new engagements. AI co-pilots, conversational search and generative platforms — designed so the person always knows when a human is a step away.
Step 05 / 05 · 10+ client presentations
Gel 04 · #6C8CFF
What it covers
What this looks like.
The concrete parts of this area, as they show up in my week.
- 01
Pitch strategy
Included
- 02
AI co-pilots
Included
- 03
Conversational design
Included
- 04
Click-through prototypes
Included
- 05
10+ client presentations
Included
Cases with this
Work where this was at the centre.
- MV 40005A▸ 06
Open case ↗Writing for a head of governmentEuropean government office · 2026 - MV 40010A▸ 11
Open case ↗Search that answers like a personGlobal automotive OEM · 2023–25 - MV 40013A▸ 14Get in touch ↗Your teamNext case · not yet written
Other focus areas
Before you ask
Questions
Q.01
How do you grow the people around you?
Through one-to-ones, growth plans and honest critique — and by letting people own decisions before they feel fully ready. Designers have moved from junior roles into client-facing ownership, and one now manages a team of her own.
Q.02
How do you work with product and engineering?
As one team. Discovery, prioritisation and reviews happen together, and every design comes with its reasoning so it can be challenged on the facts.
Q.03
Can I see more of the work?
Yes. Each case study on this site covers the problem, what I did and what changed. For the screens and the decisions behind them, email me and I'll walk you through it.
Focus area 04
GenAI & new business
What we know, what we can know, and what we should know.
From executive storytelling to bringing in new engagements. AI co-pilots, conversational search and generative platforms — designed so the person always knows when a human is a step away.
Step 05 / 05 · 10+ client presentations
Gel 04 · #6C8CFF
What it covers
What this looks like.
The concrete parts of this area, as they show up in my week.
- 01
Pitch strategy
Included
- 02
AI co-pilots
Included
- 03
Conversational design
Included
- 04
Click-through prototypes
Included
- 05
10+ client presentations
Included
Cases with this
Work where this was at the centre.
- MV 40005A▸ 06Open case ↗Writing for a head of governmentEuropean government office · 2026
- MV 40010A▸ 11Open case ↗Search that answers like a personGlobal automotive OEM · 2023–25
- MV 40013A▸ 14Get in touch ↗Your teamNext case · not yet written
Other focus areas
Before you ask
Questions
Q.01
How do you grow the people around you?
Through one-to-ones, growth plans and honest critique — and by letting people own decisions before they feel fully ready. Designers have moved from junior roles into client-facing ownership, and one now manages a team of her own.
Q.02
How do you work with product and engineering?
As one team. Discovery, prioritisation and reviews happen together, and every design comes with its reasoning so it can be challenged on the facts.
Q.03
Can I see more of the work?
Yes. Each case study on this site covers the problem, what I did and what changed. For the screens and the decisions behind them, email me and I'll walk you through it.
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
That's a wrap.
Thanks for reading to the end. Say hello — I read every message and reply within a day.
Write to meamitchotia9@gmail.com