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FRAME 00 — Introduction…
Swapped atoms for people.
I'm Amit Chotia. I trained in physics, then swapped atoms for people — same rigour, messier variables. For 11+ years I've worked across automotive, government, logistics, BFSI, retail and healthcare — from a skilling platform for millions of Indian youth to the purchase of your dream car. Physics left me one habit I never dropped: it isn't right until it's proven, and until everyone gets through.
- 01Based in Gurgaon
- 0211+ years in design
- 03M.Sc. (Hons) Physics, BITS Pilani
FRAME 01 — My journey…
The journey, frame by frame.
Contact print · 2011–20266 frames
- 2015From finding to owning — usability and user acceptance lead at J.P. Morgan
- 2016Building a practice of UX in a fairly new industry of EdTech
- 2018The first and biggest digitalisation of Skill India — and learning the hardest part of design isn't the screen, but earning the right to decide
- 2019Enter the realisation era — connected experiences mean optimising journeys, not only touchpoints
- 2020Learning to work without a map — from delivering, to mentoring, to leading smaller teams
- 2023Stepping up to Lead UX — leadership and strategy, growing the team from movers to enablers
FRAME 02 — Beyond work…
What doesn't show up on a screen.
- 01
Managing people and skills
Being constantly in touch through one-to-ones and growth-plan checkpoints, to bring out the best in people — personally and professionally. Purpose-driven craft, and double-sided empathy for every situation.
- 02
People and team growth
Mentoring designers in craft, analytical and personal skills to achieve their best in challenging situations. From building alongside, to guiding the team to their best outcomes.
- 03
Shaping the experience team
Helping the India experience team grow — 150+ hiring interviews over three years, 10+ designers hired, almost all still with us — and aligning people with the craft that fits them.
FRAME 03 — Off set
Currently
Updated Oct 2026- Leading
- Design across client engagements
- Exploring
- GenAI in the design practice
- Writing
- Essays on Medium
FRAME 00 — Introduction…
Swapped atoms for people.
I'm Amit Chotia. I trained in physics, then swapped atoms for people — same rigour, messier variables. For 11+ years I've worked across automotive, government, logistics, BFSI, retail and healthcare — from a skilling platform for millions of Indian youth to the purchase of your dream car. Physics left me one habit I never dropped: it isn't right until it's proven, and until everyone gets through.
- 01Based in Gurgaon
- 0211+ years in design
- 03M.Sc. (Hons) Physics, BITS Pilani
FRAME 01 — My journey…
The journey, frame by frame.
Contact print · 2011–20266 frames
- 2015From finding to owning — usability and user acceptance lead at J.P. Morgan
- 2016Building a practice of UX in a fairly new industry of EdTech
- 2018The first and biggest digitalisation of Skill India — and learning the hardest part of design isn't the screen, but earning the right to decide
- 2019Enter the realisation era — connected experiences mean optimising journeys, not only touchpoints
- 2020Learning to work without a map — from delivering, to mentoring, to leading smaller teams
- 2023Stepping up to Lead UX — leadership and strategy, growing the team from movers to enablers
FRAME 02 — Beyond work…
What doesn't show up on a screen.
- 01
Managing people and skills
Being constantly in touch through one-to-ones and growth-plan checkpoints, to bring out the best in people — personally and professionally. Purpose-driven craft, and double-sided empathy for every situation.
- 02
People and team growth
Mentoring designers in craft, analytical and personal skills to achieve their best in challenging situations. From building alongside, to guiding the team to their best outcomes.
- 03
Shaping the experience team
Helping the India experience team grow — 150+ hiring interviews over three years, 10+ designers hired, almost all still with us — and aligning people with the craft that fits them.
FRAME 03 — Off set
Currently
Updated Oct 2026- Leading
- Design across client engagements
- Exploring
- GenAI in the design practice
- Writing
- Essays on Medium
FRAME 00 — Introduction…
Swapped atoms for people.
I'm Amit Chotia. I trained in physics, then swapped atoms for people — same rigour, messier variables. For 11+ years I've worked across automotive, government, logistics, BFSI, retail and healthcare — from a skilling platform for millions of Indian youth to the purchase of your dream car. Physics left me one habit I never dropped: it isn't right until it's proven, and until everyone gets through.
- 01Based in Gurgaon
- 0211+ years in design
- 03M.Sc. (Hons) Physics, BITS Pilani
FRAME 01 — My journey…
The journey, frame by frame.
Contact print · 2011–20266 frames
- 2015From finding to owning — usability and user acceptance lead at J.P. Morgan
- 2016Building a practice of UX in a fairly new industry of EdTech
- 2018The first and biggest digitalisation of Skill India — and learning the hardest part of design isn't the screen, but earning the right to decide
- 2019Enter the realisation era — connected experiences mean optimising journeys, not only touchpoints
- 2020Learning to work without a map — from delivering, to mentoring, to leading smaller teams
- 2023Stepping up to Lead UX — leadership and strategy, growing the team from movers to enablers
FRAME 02 — Beyond work…
What doesn't show up on a screen.
- 01
Managing people and skills
Being constantly in touch through one-to-ones and growth-plan checkpoints, to bring out the best in people — personally and professionally. Purpose-driven craft, and double-sided empathy for every situation.
- 02
People and team growth
Mentoring designers in craft, analytical and personal skills to achieve their best in challenging situations. From building alongside, to guiding the team to their best outcomes.
- 03
Shaping the experience team
Helping the India experience team grow — 150+ hiring interviews over three years, 10+ designers hired, almost all still with us — and aligning people with the craft that fits them.
FRAME 03 — Off set
Currently
Updated Oct 2026- Leading
- Design across client engagements
- Exploring
- GenAI in the design practice
- Writing
- Essays on Medium
FRAME 04 — Toolkit
Craft and leadership, same hands.
Craft isn't the tool list. It's strategy, research and the judgement to know what not to build — and leadership is getting a team and a client to the same decision.
Craft08
- Design strategyCraft · 01
- Service designCraft · 02
- Interaction designCraft · 03
- User researchCraft · 04
- Usability testingCraft · 05
- Info architectureCraft · 06
- Design systemsCraft · 07
- Figma · FramerCraft · 08
Lead06
- Team growthLead · 09
- HiringLead · 10
- Design critiqueLead · 11
- PitchingLead · 12
- AccessibilityLead · 13
- GenAI practiceLead · 14
FRAME 04 — Toolkit
Craft and leadership, same hands.
Craft isn't the tool list. It's strategy, research and the judgement to know what not to build — and leadership is getting a team and a client to the same decision.
Craft08
- Design strategyCraft · 01
- Service designCraft · 02
- Interaction designCraft · 03
- User researchCraft · 04
- Usability testingCraft · 05
- Info architectureCraft · 06
- Design systemsCraft · 07
- Figma · FramerCraft · 08
Lead06
- Team growthLead · 09
- HiringLead · 10
- Design critiqueLead · 11
- PitchingLead · 12
- AccessibilityLead · 13
- GenAI practiceLead · 14
FRAME 04 — Toolkit
Craft and leadership, same hands.
Craft isn't the tool list. It's strategy, research and the judgement to know what not to build — and leadership is getting a team and a client to the same decision.
Craft08
- Design strategyCraft · 01
- Service designCraft · 02
- Interaction designCraft · 03
- User researchCraft · 04
- Usability testingCraft · 05
- Info architectureCraft · 06
- Design systemsCraft · 07
- Figma · FramerCraft · 08
Lead06
- Team growthLead · 09
- HiringLead · 10
- Design critiqueLead · 11
- PitchingLead · 12
- AccessibilityLead · 13
- GenAI practiceLead · 14
FRAME 05 — Résumé
The credits.
A Amit Chotia production
11+ years in design
Work
- Lead UX / Experience Lead2023 — nowPublicis SapientLeadership and strategy. Growing the team from movers to enablers across automotive, healthcare and GenAI work, and setting the standard: optimise journeys, not touchpoints.
- Senior Experience Designer2020 — 2023Publicis SapientLearning to work without a map. Moved from delivering, to mentoring, to leading smaller teams at project level — across a marketing OS, enterprise quoting and healthcare.
- Senior Product Designer2019 — 2020DelhiveryLast-mile, warehouse and gateway systems for people doing physical work against a clock.
- Senior UX Designer2019LimeTrayA design system across the product suite, and a rework of the CRM's most complex tasks.
- Senior UX Designer & Researcher2016 — 2019Trans Neuron TechnologiesFrom finding to owning. Built a practice of UX in a fairly new industry, and helped visualise the first and biggest digitalisation of the Skill India mission.
- Team Leader, Usability & Research2015 — 2016J.P. MorganA physics graduate on a banking floor, learning that the gap between how a system is built and how it's used is where the problems live.
Education
- M.Sc. (Hons) Physics2011 — 2015BITS PilaniWhere I learned to distrust a conclusion I couldn't show the working for.
Design education
- Interaction DesignCertificateUniversity of California San DiegoNeedfinding, prototyping and evaluation as a discipline.
- Performance, Persuasion & Strategy (PET)CertificateHuman Factors InternationalPersuasion, emotion and trust as design levers.
- Practical Uses of AICertificateNielsen Norman GroupAI across research, ideation, prototyping and specification — with the judgement calls kept human.
- Methods & Statistics in Social SciencesCertificateUniversity of AmsterdamResearch methods and statistics for studying people, not particles.
- Member, Interaction Design Foundation · User Experience Specialist (Lynda)Since 2016IxDF · LyndaPlus 50+ further specialisations across UX research, interaction design and AI.
Awards
- Winner, Collab-o-Ready design competition2023Publicis SapientJudged by US and UK office panels. Runner-up in 2021.
- Inclusive Collaboration Award, and three client core-values awards in 18 monthsTelecom engagementPublicis SapientRecognised by the client and the agency on a Fortune-20 telecom quoting platform.
- Excellence & Innovation Award · CIB CAO Excellence Award · Best Performer2015 — 2016J.P. Morgan Chase & Co.Best Performer in Q1 2016 and the CIB CAO Excellence Award in Q3 2016, for usability and research on international payments.
Designed & led by
Amit Chotia
Made in Gurgaon
FRAME 05 — Résumé
The credits.
A Amit Chotia production
11+ years in design
Work
- Lead UX / Experience Lead2023 — nowPublicis SapientLeadership and strategy. Growing the team from movers to enablers across automotive, healthcare and GenAI work, and setting the standard: optimise journeys, not touchpoints.
- Senior Experience Designer2020 — 2023Publicis SapientLearning to work without a map. Moved from delivering, to mentoring, to leading smaller teams at project level — across a marketing OS, enterprise quoting and healthcare.
- Senior Product Designer2019 — 2020DelhiveryLast-mile, warehouse and gateway systems for people doing physical work against a clock.
- Senior UX Designer2019LimeTrayA design system across the product suite, and a rework of the CRM's most complex tasks.
- Senior UX Designer & Researcher2016 — 2019Trans Neuron TechnologiesFrom finding to owning. Built a practice of UX in a fairly new industry, and helped visualise the first and biggest digitalisation of the Skill India mission.
- Team Leader, Usability & Research2015 — 2016J.P. MorganA physics graduate on a banking floor, learning that the gap between how a system is built and how it's used is where the problems live.
Education
- M.Sc. (Hons) Physics2011 — 2015BITS PilaniWhere I learned to distrust a conclusion I couldn't show the working for.
Design education
- Interaction DesignCertificateUniversity of California San DiegoNeedfinding, prototyping and evaluation as a discipline.
- Performance, Persuasion & Strategy (PET)CertificateHuman Factors InternationalPersuasion, emotion and trust as design levers.
- Practical Uses of AICertificateNielsen Norman GroupAI across research, ideation, prototyping and specification — with the judgement calls kept human.
- Methods & Statistics in Social SciencesCertificateUniversity of AmsterdamResearch methods and statistics for studying people, not particles.
- Member, Interaction Design Foundation · User Experience Specialist (Lynda)Since 2016IxDF · LyndaPlus 50+ further specialisations across UX research, interaction design and AI.
Awards
- Winner, Collab-o-Ready design competition2023Publicis SapientJudged by US and UK office panels. Runner-up in 2021.
- Inclusive Collaboration Award, and three client core-values awards in 18 monthsTelecom engagementPublicis SapientRecognised by the client and the agency on a Fortune-20 telecom quoting platform.
- Excellence & Innovation Award · CIB CAO Excellence Award · Best Performer2015 — 2016J.P. Morgan Chase & Co.Best Performer in Q1 2016 and the CIB CAO Excellence Award in Q3 2016, for usability and research on international payments.
Designed & led by
Amit Chotia
Made in Gurgaon
FRAME 05 — Résumé
The credits.
A Amit Chotia production
11+ years in design
Work
- Lead UX / Experience Lead2023 — nowPublicis SapientLeadership and strategy. Growing the team from movers to enablers across automotive, healthcare and GenAI work, and setting the standard: optimise journeys, not touchpoints.
- Senior Experience Designer2020 — 2023Publicis SapientLearning to work without a map. Moved from delivering, to mentoring, to leading smaller teams at project level — across a marketing OS, enterprise quoting and healthcare.
- Senior Product Designer2019 — 2020DelhiveryLast-mile, warehouse and gateway systems for people doing physical work against a clock.
- Senior UX Designer2019LimeTrayA design system across the product suite, and a rework of the CRM's most complex tasks.
- Senior UX Designer & Researcher2016 — 2019Trans Neuron TechnologiesFrom finding to owning. Built a practice of UX in a fairly new industry, and helped visualise the first and biggest digitalisation of the Skill India mission.
- Team Leader, Usability & Research2015 — 2016J.P. MorganA physics graduate on a banking floor, learning that the gap between how a system is built and how it's used is where the problems live.
Education
- M.Sc. (Hons) Physics2011 — 2015BITS PilaniWhere I learned to distrust a conclusion I couldn't show the working for.
Design education
- Interaction DesignCertificateUniversity of California San DiegoNeedfinding, prototyping and evaluation as a discipline.
- Performance, Persuasion & Strategy (PET)CertificateHuman Factors InternationalPersuasion, emotion and trust as design levers.
- Practical Uses of AICertificateNielsen Norman GroupAI across research, ideation, prototyping and specification — with the judgement calls kept human.
- Methods & Statistics in Social SciencesCertificateUniversity of AmsterdamResearch methods and statistics for studying people, not particles.
- Member, Interaction Design Foundation · User Experience Specialist (Lynda)Since 2016IxDF · LyndaPlus 50+ further specialisations across UX research, interaction design and AI.
Awards
- Winner, Collab-o-Ready design competition2023Publicis SapientJudged by US and UK office panels. Runner-up in 2021.
- Inclusive Collaboration Award, and three client core-values awards in 18 monthsTelecom engagementPublicis SapientRecognised by the client and the agency on a Fortune-20 telecom quoting platform.
- Excellence & Innovation Award · CIB CAO Excellence Award · Best Performer2015 — 2016J.P. Morgan Chase & Co.Best Performer in Q1 2016 and the CIB CAO Excellence Award in Q3 2016, for usability and research on international payments.
Designed & led by
Amit Chotia
Made in Gurgaon
FRAME 06 — Kind words…
What people say.
Traced back from 55+ feedbacks. A few, kept.
Feedback filed07 / 07
No. 01Publicis Sapient · On: Colleague
“Amit to me is a weapon of last resort. The tenacity he shows in his work is impressive. I can always count on him when the team is stuck or confused. His analytical thinking makes him quick at decoding anything complex.
No. 02Global automotive OEM · On: Accessible on every brand, every release
“We had some challenges over the years, with previously too much change and lack of continuity in UX/UI – this has stabilised and I have much more confidence now in our current Design team… an amazing attention to detail but also a consideration for the bigger picture, leading to high quality outcomes.
No. 03Publicis Sapient · On: A marketing OS, from a blank page
“The UX ideas and wireframes presented triggered multiple thought processes, sometimes even changing the direction of the client's thinking. Despite a convulsive route, he and his team presented a compelling solution that ended with approval from the group CEO for the MVP.
No. 04Global automotive OEM · On: One configurator, many markets
“I appreciate our collaboration and how you leverage your product insights and research to influence design proposals. Your strong commitment to delivery dates is particularly noteworthy… I'm also impressed by your proactiveness and thinking outside the box.
No. 05Publicis Sapient · On: Quoting at Fortune-20 scale
“He takes complete ownership and doesn't do things halfway. The leads on any project are comfortable with putting Amit in front of the client, because he does his research, takes his time in coming up with his viewpoints and hence can defend his designs.
No. 06Publicis Sapient · On: Colleague
“Amit always finds ways to stay on the edge and challenge himself to grow in the role… His ability to work across teams and departments is a strength not everyone has.
No. 07Publicis Sapient · On: Marketing OS
“Apart from design, Amit has a strong understanding of requirements, and the proposed solution is well thought through before he proposes it. He has always asked the right questions to get a deeper understanding.
FRAME 06 — Kind words…
What people say.
Traced back from 55+ feedbacks. A few, kept.
Feedback filed07 / 07
No. 01Publicis Sapient · On: Colleague
“Amit to me is a weapon of last resort. The tenacity he shows in his work is impressive. I can always count on him when the team is stuck or confused. His analytical thinking makes him quick at decoding anything complex.
No. 02Global automotive OEM · On: Accessible on every brand, every release
“We had some challenges over the years, with previously too much change and lack of continuity in UX/UI – this has stabilised and I have much more confidence now in our current Design team… an amazing attention to detail but also a consideration for the bigger picture, leading to high quality outcomes.
No. 03Publicis Sapient · On: A marketing OS, from a blank page
“The UX ideas and wireframes presented triggered multiple thought processes, sometimes even changing the direction of the client's thinking. Despite a convulsive route, he and his team presented a compelling solution that ended with approval from the group CEO for the MVP.
No. 04Global automotive OEM · On: One configurator, many markets
“I appreciate our collaboration and how you leverage your product insights and research to influence design proposals. Your strong commitment to delivery dates is particularly noteworthy… I'm also impressed by your proactiveness and thinking outside the box.
No. 05Publicis Sapient · On: Quoting at Fortune-20 scale
“He takes complete ownership and doesn't do things halfway. The leads on any project are comfortable with putting Amit in front of the client, because he does his research, takes his time in coming up with his viewpoints and hence can defend his designs.
No. 06Publicis Sapient · On: Colleague
“Amit always finds ways to stay on the edge and challenge himself to grow in the role… His ability to work across teams and departments is a strength not everyone has.
No. 07Publicis Sapient · On: Marketing OS
“Apart from design, Amit has a strong understanding of requirements, and the proposed solution is well thought through before he proposes it. He has always asked the right questions to get a deeper understanding.
FRAME 06 — Kind words…
What people say.
Traced back from 55+ feedbacks. A few, kept.
Feedback filed07 / 07
No. 01Publicis Sapient · On: Colleague
“Amit to me is a weapon of last resort. The tenacity he shows in his work is impressive. I can always count on him when the team is stuck or confused. His analytical thinking makes him quick at decoding anything complex.
No. 02Global automotive OEM · On: Accessible on every brand, every release
“We had some challenges over the years, with previously too much change and lack of continuity in UX/UI – this has stabilised and I have much more confidence now in our current Design team… an amazing attention to detail but also a consideration for the bigger picture, leading to high quality outcomes.
No. 03Publicis Sapient · On: A marketing OS, from a blank page
“The UX ideas and wireframes presented triggered multiple thought processes, sometimes even changing the direction of the client's thinking. Despite a convulsive route, he and his team presented a compelling solution that ended with approval from the group CEO for the MVP.
No. 04Global automotive OEM · On: One configurator, many markets
“I appreciate our collaboration and how you leverage your product insights and research to influence design proposals. Your strong commitment to delivery dates is particularly noteworthy… I'm also impressed by your proactiveness and thinking outside the box.
No. 05Publicis Sapient · On: Quoting at Fortune-20 scale
“He takes complete ownership and doesn't do things halfway. The leads on any project are comfortable with putting Amit in front of the client, because he does his research, takes his time in coming up with his viewpoints and hence can defend his designs.
No. 06Publicis Sapient · On: Colleague
“Amit always finds ways to stay on the edge and challenge himself to grow in the role… His ability to work across teams and departments is a strength not everyone has.
No. 07Publicis Sapient · On: Marketing OS
“Apart from design, Amit has a strong understanding of requirements, and the proposed solution is well thought through before he proposes it. He has always asked the right questions to get a deeper understanding.
FRAME 07 — Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
FRAME 07 — Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
FRAME 07 — Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
That's a wrap.
Thanks for reading to the end. Say hello — I read every message and reply within a day.
Write to meamitchotia9@gmail.com