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Portfolio 2026 · Amit ChotiaRolling
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Amit Chotia
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NOTEBOOK — Writing
Notes, mostly on Medium.
Essays and case studies on UX strategy, research and service design — written between projects. The full pieces live on Medium.
Notebook · Medium08 notes
p. 14Latest noteHealthcare
- 02
Micromobility — shared, and electric
Shared electric vehicles as a whole system: the rider, the fleet and the street.MobilitySep 2020 · 5 min read - 03
Repetition, pattern and rhythm — a Tesla UX case study
What a car company's interface teaches about consistency as a strategy, not a style.Design strategyAug 2020 · 4 min read - 04
Engaging users in building their own community
A heuristic evaluation of the POPxo app, and a proposal for a community built by its users.CommunityJul 2020 · 6 min read - 05
Service design: usability or desirability?
Why a highly usable service isn't automatically a desirable one — with a real case from last-mile operations.Service designJul 2020 · 4 min read - 06
Running a waiter-less, cashier-less restaurant
Take the staff out of the front of house, and see what the operation behind the screen has to carry.Service designJun 2019 · 5 min read - 07
Finding a car parking space
Task analysis, personas and early screens for finding, booking and paying for parking in Indian cities.MobilityMay 2019 · 5 min read - 08
UX strategy: if you fail to plan, you're planning to fail
Why design needs a plan, and how to estimate it by phase.StrategyJan 2018 · 3 min read
Follow along
New essays land on Medium.
Follow me at medium.com/@amitchotia9 to get new pieces as they're published.
NOTEBOOK — Writing
Notes, mostly on Medium.
Essays and case studies on UX strategy, research and service design — written between projects. The full pieces live on Medium.
Notebook · Medium08 notes
p. 14
Fig. 01 — HealthcareLatest noteHealthcare
Fig. 01 — HealthcareLatest noteHealthcareAn integrated healthcare experience
Employer-sponsored healthcare, from claims to habits: what competitors missed, and an app that motivates a healthy life.Feb 2022 · 6 min readRead the note- 02
Micromobility — shared, and electric
Shared electric vehicles as a whole system: the rider, the fleet and the street.MobilitySep 2020 · 5 min read - 03
Repetition, pattern and rhythm — a Tesla UX case study
What a car company's interface teaches about consistency as a strategy, not a style.Design strategyAug 2020 · 4 min read - 04
Engaging users in building their own community
A heuristic evaluation of the POPxo app, and a proposal for a community built by its users.CommunityJul 2020 · 6 min read - 05
Service design: usability or desirability?
Why a highly usable service isn't automatically a desirable one — with a real case from last-mile operations.Service designJul 2020 · 4 min read - 06
Running a waiter-less, cashier-less restaurant
Take the staff out of the front of house, and see what the operation behind the screen has to carry.Service designJun 2019 · 5 min read - 07
Finding a car parking space
Task analysis, personas and early screens for finding, booking and paying for parking in Indian cities.MobilityMay 2019 · 5 min read - 08
UX strategy: if you fail to plan, you're planning to fail
Why design needs a plan, and how to estimate it by phase.StrategyJan 2018 · 3 min read
Follow along
New essays land on Medium.
Follow me at medium.com/@amitchotia9 to get new pieces as they're published.
NOTEBOOK — Writing
Notes, mostly on Medium.
Essays and case studies on UX strategy, research and service design — written between projects. The full pieces live on Medium.
Notebook · Medium08 notes
p. 14Fig. 01 — HealthcareLatest noteHealthcare
Fig. 01 — HealthcareLatest noteHealthcareAn integrated healthcare experience
Employer-sponsored healthcare, from claims to habits: what competitors missed, and an app that motivates a healthy life.Feb 2022 · 6 min readRead the note- 02
Micromobility — shared, and electric
Shared electric vehicles as a whole system: the rider, the fleet and the street.MobilitySep 2020 · 5 min read - 03
Repetition, pattern and rhythm — a Tesla UX case study
What a car company's interface teaches about consistency as a strategy, not a style.Design strategyAug 2020 · 4 min read - 04
Engaging users in building their own community
A heuristic evaluation of the POPxo app, and a proposal for a community built by its users.CommunityJul 2020 · 6 min read - 05
Service design: usability or desirability?
Why a highly usable service isn't automatically a desirable one — with a real case from last-mile operations.Service designJul 2020 · 4 min read - 06
Running a waiter-less, cashier-less restaurant
Take the staff out of the front of house, and see what the operation behind the screen has to carry.Service designJun 2019 · 5 min read - 07
Finding a car parking space
Task analysis, personas and early screens for finding, booking and paying for parking in Indian cities.MobilityMay 2019 · 5 min read - 08
UX strategy: if you fail to plan, you're planning to fail
Why design needs a plan, and how to estimate it by phase.StrategyJan 2018 · 3 min read
Follow along
New essays land on Medium.
Follow me at medium.com/@amitchotia9 to get new pieces as they're published.
Contact…
Let's build the next best experience.
OPEN
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
OPEN
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
OPEN
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Prod.Portfolio 2026
SceneFooter
Take1
RollAC-26
DirectorAmit Chotia
Date
Buildv1 · Oct 2026
That's a wrap.
Thanks for reading to the end. Say hello — I read every message and reply within a day.
Write to meamitchotia9@gmail.com