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MobilitySep 20205 min readNo. 02
Micromobility — shared, and electric
Shared electric vehicles as a whole system: the rider, the fleet and the street.
Words byAmit Chotia
Post-COVID, the way we move was always going to shift. Traffic density and pollution were already serious problems for cities; combustion engines will gradually give way to electric concepts, owning a vehicle will matter less, and shared mobility will rise. Micromobility — shared, electrified, small vehicles like e-scooters and e-bicycles — is part of that future.
The strategy: discoverability and learnability
The easier an app is to learn, and the easier its features are to find, the more useful it is likely to be. Discoverability is how easily people find features; learnability is how easily they learn to use them. They're close enough to design together — and on mobile, with limited screen space, they become critical.
Approach
We set two boundaries: include shared taxi services, and add e-scooters and e-bicycles alongside them. Then four steps: identify the user, define success metrics, express the design, and analyse it.
We also held on to what research tells us about mobile: 94% of people use portrait mode, and people use phones in three modes — micro-tasking, checking what's local, and killing time when bored. Reachability of the thumb shaped the layout.
Success metrics
Increase the findability of vehicles; make nearby trips and vehicles easy to connect to; intuitive access to categories; flexible payment; simple, embedded support; and a seamless ecosystem.
What the design does
It gives a sense of traffic density and of pollution (AQI), so people can make a better decision. It nudges, repeatedly, towards shared and electric options. It makes switching between driver-based and self-driven easy, puts context-based help where it's needed, and lets people set a default payment method.
Next: test it in real life
Discoverability and learnability are consequences of use — even a prototype may not reveal them. They're best tested from alpha to launch, and revisited once the user base knows the product.
*Originally published on Medium.*
Read the full piece
This note is a summary. The full essay — with the research, the sketches and the reasoning — lives on Medium at medium.com/@amitchotia9.
Physics taught me you don't get to call it right until it's proven. Most of what I write is me trying to show the working.
MobilitySep 20205 min readNo. 02
Micromobility — shared, and electric
Shared electric vehicles as a whole system: the rider, the fleet and the street.
Words byAmit Chotia
Post-COVID, the way we move was always going to shift. Traffic density and pollution were already serious problems for cities; combustion engines will gradually give way to electric concepts, owning a vehicle will matter less, and shared mobility will rise. Micromobility — shared, electrified, small vehicles like e-scooters and e-bicycles — is part of that future.
The strategy: discoverability and learnability
The easier an app is to learn, and the easier its features are to find, the more useful it is likely to be. Discoverability is how easily people find features; learnability is how easily they learn to use them. They're close enough to design together — and on mobile, with limited screen space, they become critical.
Approach
We set two boundaries: include shared taxi services, and add e-scooters and e-bicycles alongside them. Then four steps: identify the user, define success metrics, express the design, and analyse it.
We also held on to what research tells us about mobile: 94% of people use portrait mode, and people use phones in three modes — micro-tasking, checking what's local, and killing time when bored. Reachability of the thumb shaped the layout.
Success metrics
Increase the findability of vehicles; make nearby trips and vehicles easy to connect to; intuitive access to categories; flexible payment; simple, embedded support; and a seamless ecosystem.
What the design does
It gives a sense of traffic density and of pollution (AQI), so people can make a better decision. It nudges, repeatedly, towards shared and electric options. It makes switching between driver-based and self-driven easy, puts context-based help where it's needed, and lets people set a default payment method.
Next: test it in real life
Discoverability and learnability are consequences of use — even a prototype may not reveal them. They're best tested from alpha to launch, and revisited once the user base knows the product.
*Originally published on Medium.*
Read the full piece
This note is a summary. The full essay — with the research, the sketches and the reasoning — lives on Medium at medium.com/@amitchotia9.
Physics taught me you don't get to call it right until it's proven. Most of what I write is me trying to show the working.
MobilitySep 20205 min readNo. 02
Micromobility — shared, and electric
Shared electric vehicles as a whole system: the rider, the fleet and the street.
Words byAmit Chotia
Post-COVID, the way we move was always going to shift. Traffic density and pollution were already serious problems for cities; combustion engines will gradually give way to electric concepts, owning a vehicle will matter less, and shared mobility will rise. Micromobility — shared, electrified, small vehicles like e-scooters and e-bicycles — is part of that future.
The strategy: discoverability and learnability
The easier an app is to learn, and the easier its features are to find, the more useful it is likely to be. Discoverability is how easily people find features; learnability is how easily they learn to use them. They're close enough to design together — and on mobile, with limited screen space, they become critical.
Approach
We set two boundaries: include shared taxi services, and add e-scooters and e-bicycles alongside them. Then four steps: identify the user, define success metrics, express the design, and analyse it.
We also held on to what research tells us about mobile: 94% of people use portrait mode, and people use phones in three modes — micro-tasking, checking what's local, and killing time when bored. Reachability of the thumb shaped the layout.
Success metrics
Increase the findability of vehicles; make nearby trips and vehicles easy to connect to; intuitive access to categories; flexible payment; simple, embedded support; and a seamless ecosystem.
What the design does
It gives a sense of traffic density and of pollution (AQI), so people can make a better decision. It nudges, repeatedly, towards shared and electric options. It makes switching between driver-based and self-driven easy, puts context-based help where it's needed, and lets people set a default payment method.
Next: test it in real life
Discoverability and learnability are consequences of use — even a prototype may not reveal them. They're best tested from alpha to launch, and revisited once the user base knows the product.
*Originally published on Medium.*
Read the full piece
This note is a summary. The full essay — with the research, the sketches and the reasoning — lives on Medium at medium.com/@amitchotia9.
Physics taught me you don't get to call it right until it's proven. Most of what I write is me trying to show the working.
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
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