A global jewellery brand, facing market fluctuations, macroeconomic pressure and changing consumer behaviour, asked how design could help it reach its sustainability goals. I led the pitch track — storyline, service blueprint, user journey — and presented the final solution.

We split the answer in two. Sustainability in providing experience: sustainable, inclusive, innovative and connected jewellery for customers. Sustainability in doing business: an integrated AI evolution, moving from reactive, to proactive, to predictive.

Trend forecasting from global design trends and behaviour data; a collaborative design platform for co-creation with customers; faster time-to-market with more designs in less time; and higher-quality products that are more appealing to the people buying them.

An evolving product portfolio built on customer preferences; long-term trends used to position high-value products such as lab-grown diamonds; and AI-driven sentiment analysis so the brand responds to demand before it shifts.

Store-level consumption data to plan efficient shipping; demand-based production in collaboration with local artists; data-driven resource allocation; logistics that deliver on time; and more sustainable transport practices.

We closed on one idea — against global disruptions, macroeconomic pressure and market fluctuations, the answer is resilience: improve the experience to lift conversion, reduce revenue dependence through sustainable product positioning, and make data-driven decisions instead of cuts. The pitch won the account, and set up a service design and research capability in our India studio.