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CASE 11 — Accessibility · Governance
Accessible on every brand, every release
Case sheetCase No. 11
- Project
- Accessible on every brand, every release
- Client
- Global automotive OEM
- Category
- Accessibility · Governance
- Year
- 2023—now
- Role
- Design lead, accessibility
- Team
- Client + agency accessibility COEs
LeadAmit Chotia2023—now
Accessibility · GovernanceThe short version
1,600+ pages, six brand themes and a monthly release train — audited, fixed, and then made to stay fixed.
Outcome
44%
Accessibility score 44% → 85% across 6 brands
The brief
Automotive brands put inclusivity into their slogans — but not always into their websites. Across 6 brand themes, 1,600+ pages and a component library of 120 to 500 components, the site scored 44% on accessibility, with legal pressure and a monthly release train.
The brief wasn't to fix it once. It was to fix it and keep it fixed — by making accessibility part of how a 100+ person programme designs, builds and releases.
Inclusivity in the slogan, not on the site
Across industries, brands were facing increased legal pressure to create accessible digital experiences, within aggressive timelines. We had a large, cross-brand, componentised website: 1,600+ pages, 120 to 500 components, 6 brand themes, a monthly release schedule, a 100+ person team — and an initial accessibility score of 44%.
Know where you stand, and where others stand
We started with a site-wide audit and an accessibility indicator score we could benchmark against competitors. The accessibility centre of excellence brought 36+ persuasive, accessible design patterns to life, so the fix was a system, not a list of tickets.
Fix it, then keep it fixed
Remediation was the easy half. To stop the score sliding back, we set up organisational and project governance, reserved a defined share of every release for accessibility fixes, trained across capabilities — design, content, engineering and QA — and made sign-off from both the client and agency accessibility COEs a gate before release. Every design is tested with accepted accessibility user groups and agreed device types, including screen readers.
The result
An accessibility score that went from 44% to 85% — and the review processes, release budget and recurring assessments that stop it sliding back.
- Take 1
- 44→85%
- Accessibility score
- Take 2
- 1,600+
- Pages covered
- Take 3
- 6
- Brand themes, one standard
FeedbackGlobal automotive OEM · 2023—now
“We had some challenges over the years, with previously too much change and lack of continuity in UX/UI – this has stabilised and I have much more confidence now in our current Design team… an amazing attention to detail but also a consideration for the bigger picture, leading to high quality outcomes.
1Next · 12Open caseNext case · 12 / 12
What does it cost to own one?
Global automotive OEM · Ownership · Research · 2023
Owners wanted the price of a service; buyers wanted the cost of owning. One calculator with pre-paid maintenance nudges — researched across five markets and tested with both.
CASE 11 — Accessibility · Governance
Accessible on every brand, every release
Case sheetCase No. 11
- Project
- Accessible on every brand, every release
- Client
- Global automotive OEM
- Category
- Accessibility · Governance
- Year
- 2023—now
- Role
- Design lead, accessibility
- Team
- Client + agency accessibility COEs
LeadAmit Chotia2023—now
Accessibility · GovernanceThe short version
1,600+ pages, six brand themes and a monthly release train — audited, fixed, and then made to stay fixed.
Outcome
44%
Accessibility score 44% → 85% across 6 brands
The brief
Automotive brands put inclusivity into their slogans — but not always into their websites. Across 6 brand themes, 1,600+ pages and a component library of 120 to 500 components, the site scored 44% on accessibility, with legal pressure and a monthly release train.
The brief wasn't to fix it once. It was to fix it and keep it fixed — by making accessibility part of how a 100+ person programme designs, builds and releases.
Inclusivity in the slogan, not on the site
Across industries, brands were facing increased legal pressure to create accessible digital experiences, within aggressive timelines. We had a large, cross-brand, componentised website: 1,600+ pages, 120 to 500 components, 6 brand themes, a monthly release schedule, a 100+ person team — and an initial accessibility score of 44%.
Know where you stand, and where others stand
We started with a site-wide audit and an accessibility indicator score we could benchmark against competitors. The accessibility centre of excellence brought 36+ persuasive, accessible design patterns to life, so the fix was a system, not a list of tickets.
Fix it, then keep it fixed
Remediation was the easy half. To stop the score sliding back, we set up organisational and project governance, reserved a defined share of every release for accessibility fixes, trained across capabilities — design, content, engineering and QA — and made sign-off from both the client and agency accessibility COEs a gate before release. Every design is tested with accepted accessibility user groups and agreed device types, including screen readers.
The result
An accessibility score that went from 44% to 85% — and the review processes, release budget and recurring assessments that stop it sliding back.
- Take 1
- 44→85%
- Accessibility score
- Take 2
- 1,600+
- Pages covered
- Take 3
- 6
- Brand themes, one standard
FeedbackGlobal automotive OEM · 2023—now
“We had some challenges over the years, with previously too much change and lack of continuity in UX/UI – this has stabilised and I have much more confidence now in our current Design team… an amazing attention to detail but also a consideration for the bigger picture, leading to high quality outcomes.
1Next · 12Open caseNext case · 12 / 12
What does it cost to own one?
Global automotive OEM · Ownership · Research · 2023
Owners wanted the price of a service; buyers wanted the cost of owning. One calculator with pre-paid maintenance nudges — researched across five markets and tested with both.
CASE 11 — Accessibility · Governance
Accessible on every brand, every release
Case sheetCase No. 11
- Project
- Accessible on every brand, every release
- Client
- Global automotive OEM
- Category
- Accessibility · Governance
- Year
- 2023—now
- Role
- Design lead, accessibility
- Team
- Client + agency accessibility COEs
LeadAmit Chotia2023—now
Accessibility · GovernanceThe short version
1,600+ pages, six brand themes and a monthly release train — audited, fixed, and then made to stay fixed.
Outcome
44%
Accessibility score 44% → 85% across 6 brands
The brief
Automotive brands put inclusivity into their slogans — but not always into their websites. Across 6 brand themes, 1,600+ pages and a component library of 120 to 500 components, the site scored 44% on accessibility, with legal pressure and a monthly release train.
The brief wasn't to fix it once. It was to fix it and keep it fixed — by making accessibility part of how a 100+ person programme designs, builds and releases.
Inclusivity in the slogan, not on the site
Across industries, brands were facing increased legal pressure to create accessible digital experiences, within aggressive timelines. We had a large, cross-brand, componentised website: 1,600+ pages, 120 to 500 components, 6 brand themes, a monthly release schedule, a 100+ person team — and an initial accessibility score of 44%.
Know where you stand, and where others stand
We started with a site-wide audit and an accessibility indicator score we could benchmark against competitors. The accessibility centre of excellence brought 36+ persuasive, accessible design patterns to life, so the fix was a system, not a list of tickets.
Fix it, then keep it fixed
Remediation was the easy half. To stop the score sliding back, we set up organisational and project governance, reserved a defined share of every release for accessibility fixes, trained across capabilities — design, content, engineering and QA — and made sign-off from both the client and agency accessibility COEs a gate before release. Every design is tested with accepted accessibility user groups and agreed device types, including screen readers.
The result
An accessibility score that went from 44% to 85% — and the review processes, release budget and recurring assessments that stop it sliding back.
- Take 1
- 44→85%
- Accessibility score
- Take 2
- 1,600+
- Pages covered
- Take 3
- 6
- Brand themes, one standard
FeedbackGlobal automotive OEM · 2023—now
“We had some challenges over the years, with previously too much change and lack of continuity in UX/UI – this has stabilised and I have much more confidence now in our current Design team… an amazing attention to detail but also a consideration for the bigger picture, leading to high quality outcomes.
1Next · 12Open caseNext case · 12 / 12
What does it cost to own one?
Global automotive OEM · Ownership · Research · 2023
Owners wanted the price of a service; buyers wanted the cost of owning. One calculator with pre-paid maintenance nudges — researched across five markets and tested with both.
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
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